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The history of the oldest Russian perfumery-cosmetic factory "Nouvelle Etoile" since 1864. For many people it is a vivid example of creation of stable business known all over the world, owing to the constant high quality, aromas-legends and ultramodern novelties, a variety of perfumery-cosmetic rulers, competitive prices and own original traditions. To open the shop under a signboard of legendary factory "Nouvelle Etoile"." is a real opportunity to keep and increase the business in conditions of sharply increased competition and simultaneously to take advantage of advantages of work in much larger and powerful organization providing stability and confidence of tomorrow. For today in Moscow 6 interiors-shops of factory are opened. Under a signboard of " the New Dawn " to 2007 Tolyatti, Belgorod, Saratov, Bryansk, Ryazan, Pskov, Kirovsk, Rostov-on-Don are opened on system франчайзинга in Novorossisk, Makhachkala, negotiations with representatives of several more cities are carried on. The assortment of production of factory for today makes more than 800 names.